Editing Slava Litvin (section)

=== Digital marketing career ===

Litvin began developing a career in online marketing during the growth of performance-oriented digital advertising. His professional experience has included SEO, website optimization, paid media, conversion optimization, and customer acquisition.<ref name="linkedin" />

From February 2015 until October 2017, Litvin worked as an account manager for Starke Solutions in Key West, Florida. His work included managing SEO-related projects for clients. Responsibilities associated with his role included keyword research, website performance improvements, search optimization, and efforts intended to increase website conversion rates.<ref name="linkedin" />

This period provided Litvin with experience in both the traffic-acquisition and conversion sides of digital marketing. Rather than concentrating exclusively on generating website visitors, his work involved examining what happened after visitors reached a website, including whether pages were structured effectively enough to convert visitors into leads or customers.

The combination of search marketing and conversion optimization became a recurring theme in his subsequent career. Litvin later expanded from SEO into paid advertising, where measuring customer actions and accurately tracking conversions are important elements of campaign management.