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Slava Litvin
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=== We Run Your Ads === In January 2018, Litvin founded '''We Run Your Ads''', a digital marketing and paid advertising agency associated with the Los Angeles area.<ref name="linkedin" /> The agency was established to provide performance-oriented online advertising and marketing services to businesses. Litvin's work through the company has centered on developing advertising strategies, managing paid campaigns, improving sales funnels, and increasing the percentage of website visitors who become leads or customers. According to Litvin, he has managed more than US$19 million in advertising expenditure over the course of his paid-media career. The figure represents advertising budgets managed for businesses rather than personal income or agency revenue. His approach to paid media emphasizes the connection between advertising and measurable commercial outcomes. Topics he has discussed publicly include conversion tracking, attribution, campaign optimization, advertising efficiency, and the problems that can occur when businesses spend money on advertising without accurately measuring which campaigns produce sales.<ref name="x" /> Litvin has also used social media to discuss advertising and entrepreneurship. His Instagram presence operates under the handle ''irunyourads'', a name reflecting his background in paid advertising and agency work.<ref name="instagram">[https://www.instagram.com/irunyourads/ Slava Litvin (@irunyourads) on Instagram]</ref> His marketing philosophy has generally emphasized evaluating advertising according to business results. This includes examining the entire path from advertisement to landing page, lead generation, sales process, and eventual revenue rather than treating individual advertising-platform metrics as the only indicators of success.
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