Slava Litvin
Slava Litvin | |
|---|---|
| Born | December 5, 1993 Ukraine |
| Occupations | Entrepreneur, digital marketer, advertising executive |
| Years active | 2015–present |
| Organization | Stellar Staff |
| Known for | Co-founder of Stellar Staff; founder of We Run Your Ads |
| Title | Chief Growth Officer of Stellar Staff |
| Website | slavalitvin.com |
Slava Litvin (born December 5, 1993) is a Ukrainian-born entrepreneur, digital marketer, and remote staffing executive based in the United States. He is the co-founder and Chief Growth Officer of Stellar Staff, a company focused on connecting businesses with remote professionals and virtual assistants. He is also the founder of the digital advertising agency We Run Your Ads.[1]
Litvin's professional background includes work in search engine optimization, digital advertising, website conversion optimization, e-commerce, client acquisition, and remote staffing. Before entering the staffing industry, he spent several years working with online advertising campaigns and developing marketing strategies for businesses. According to his professional profile, his experience has included agency work, consulting, entrepreneurship, and executive roles in businesses serving companies in the United States.[1]
Through We Run Your Ads, which he founded in 2018, Litvin has stated that he has managed more than US$19 million in advertising expenditure. He later moved further into the remote-work sector as a co-founder of Stellar Staff in 2022. The company says it has assisted more than 1,000 businesses in the United States with hiring remote workers since its establishment.
Litvin has described his career as giving him experience with remote work from several perspectives, including working independently, operating a marketing agency, hiring workers, and eventually helping operate a staffing business. His public commentary primarily covers paid advertising, business growth, conversion tracking, entrepreneurship, hiring, remote work, and the use of virtual staff.[1][2]
Early life and education
[edit | edit source]Slava Litvin was born in Ukraine on December 5, 1993. He later spent part of his life in Israel before relocating to the United States, where he developed much of his professional career. He has subsequently been associated with the Los Angeles, California area.[1]
His initial educational background was in a technical field rather than marketing or advertising. Between 2007 and 2012, Litvin attended ORT Maalot, where he studied subjects related to becoming a Computer Numerically Controlled (CNC) machinist.[1]
CNC machining involves the use of computerized systems to control manufacturing equipment and requires attention to measurements, repeatable processes, technical specifications, and precision. Although Litvin eventually pursued a career outside traditional machining, his technical education preceded his later interest in web development, online advertising, data-driven marketing, and business systems.
Litvin subsequently developed skills in web technologies and digital marketing. His later professional work centered increasingly on the internet, including search engine optimization, paid traffic, website development, sales funnels, and conversion optimization.
In 2018, he completed certifications through freeCodeCamp, including programs covering JavaScript Algorithms and Data Structures and Responsive Web Design. These studies supplemented his marketing experience with knowledge of web development and programming concepts.
Digital marketing career
[edit | edit source]Litvin began developing a career in online marketing during the growth of performance-oriented digital advertising. His professional experience has included SEO, website optimization, paid media, conversion optimization, and customer acquisition.[1]
From February 2015 until October 2017, Litvin worked as an account manager for Starke Solutions in Key West, Florida. His work included managing SEO-related projects for clients. Responsibilities associated with his role included keyword research, website performance improvements, search optimization, and efforts intended to increase website conversion rates.[1]
This period provided Litvin with experience in both the traffic-acquisition and conversion sides of digital marketing. Rather than concentrating exclusively on generating website visitors, his work involved examining what happened after visitors reached a website, including whether pages were structured effectively enough to convert visitors into leads or customers.
The combination of search marketing and conversion optimization became a recurring theme in his subsequent career. Litvin later expanded from SEO into paid advertising, where measuring customer actions and accurately tracking conversions are important elements of campaign management.
Sullivan Papain Block McGrath & Cannavo
[edit | edit source]In November 2017, Litvin began working as a digital marketing consultant for Sullivan Papain Block McGrath & Cannavo P.C., a law firm based in New York. He remained in the position until May 2019.[1]
During this period, his responsibilities extended across several areas of online marketing. His work included website development, SEO, paid advertising, digital customer acquisition, and the development of the firm's marketing capabilities.
According to his professional background, Litvin helped establish the firm's digital marketing operations rather than working exclusively within a pre-existing department. The position therefore combined hands-on marketing work with the development of processes and systems for attracting prospective clients through digital channels.[1]
The role also expanded his experience with professional-service marketing, where advertising strategies can differ substantially from those used for traditional e-commerce products.
E-commerce venture
[edit | edit source]While developing his marketing career, Litvin experimented with applying paid advertising strategies directly to e-commerce.
From approximately May 2018 to January 2019, he operated an online store that used Shopify as its e-commerce platform and Facebook advertising as an important source of customer acquisition. According to information presented in his professional background, the project generated more than US$50,000 in revenue during a two-month period.[1]
The project allowed Litvin to work directly with the relationship between advertising expenditure, customer acquisition, website conversion, and sales revenue. Unlike agency work performed on behalf of a client, operating an online store required managing both marketing performance and the commercial results produced by advertising.
This experience contributed to his later focus on performance marketing and the financial outcomes of advertising campaigns rather than traffic metrics alone.
We Run Your Ads
[edit | edit source]In January 2018, Litvin founded We Run Your Ads, a digital marketing and paid advertising agency associated with the Los Angeles area.[1]
The agency was established to provide performance-oriented online advertising and marketing services to businesses. Litvin's work through the company has centered on developing advertising strategies, managing paid campaigns, improving sales funnels, and increasing the percentage of website visitors who become leads or customers.
According to Litvin, he has managed more than US$19 million in advertising expenditure over the course of his paid-media career. The figure represents advertising budgets managed for businesses rather than personal income or agency revenue.
His approach to paid media emphasizes the connection between advertising and measurable commercial outcomes. Topics he has discussed publicly include conversion tracking, attribution, campaign optimization, advertising efficiency, and the problems that can occur when businesses spend money on advertising without accurately measuring which campaigns produce sales.[2]
Litvin has also used social media to discuss advertising and entrepreneurship. His Instagram presence operates under the handle irunyourads, a name reflecting his background in paid advertising and agency work.[3]
His marketing philosophy has generally emphasized evaluating advertising according to business results. This includes examining the entire path from advertisement to landing page, lead generation, sales process, and eventual revenue rather than treating individual advertising-platform metrics as the only indicators of success.
Growhouse Marketing Agency
[edit | edit source]In September 2019, Litvin became a partner at Growhouse Marketing Agency, a creative and marketing business operating in the Los Angeles area.[1]
Growhouse focused on branding and marketing services for businesses operating in the cannabis, hemp, and CBD industries. Litvin's role gave him experience applying digital marketing and e-commerce strategies within an industry that has distinctive advertising restrictions and regulatory considerations.
His work with the agency included supporting brand development and marketing activities for companies operating within the sector. This role ran alongside his other entrepreneurial and consulting activities and further diversified his experience beyond conventional digital advertising.
Litvin remained associated with Growhouse Marketing Agency until September 2026, according to the career timeline presented in his professional information.[1]
Swift Medical Solutions
[edit | edit source]From November 2021 until November 2023, Litvin worked as a digital marketing consultant for Swift Medical Solutions.[1]
His involvement included marketing work connected with medical practices and services relating to revenue-cycle management and staffing support. The position gave him additional exposure to business-to-business services and organizations working with healthcare providers.
This period also overlapped with his transition toward the staffing industry. Experience with businesses that required both customer acquisition and staffing support contributed to the broader range of operational problems he encountered as a consultant and entrepreneur.
Stellar Staff
[edit | edit source]In August 2022, Litvin co-founded Stellar Staff with entrepreneur Russell German. The business was created to provide remote staffing services to companies, particularly businesses in the United States.
Litvin became the company's Chief Growth Officer (CGO), taking responsibility for areas related to growth, marketing, customer acquisition, positioning, and the development of the company's remote-staffing model.[1]
The idea behind Stellar Staff developed from difficulties its founders said they had encountered while attempting to recruit reliable remote workers. Remote hiring had become increasingly common, but businesses could face large numbers of applicants with substantial differences in experience, communication ability, reliability, and suitability for a particular position.
Litvin and German sought to build a staffing process designed around identifying the needs of a role before presenting candidates. Instead of treating virtual-assistant hiring as simply providing businesses with access to a large applicant database, Stellar Staff's model emphasizes recruiting and screening workers before they reach the client's interview stage.
The company describes its recruitment process as highly selective and has marketed its candidates as being among the "top 0.1%" of virtual assistants. This figure is a company marketing claim rather than an independently established industry ranking.
Remote hiring model
[edit | edit source]Stellar Staff's approach is based on defining a client's staffing requirements and then recruiting candidates considered suitable for that particular role.
The company screens applicants before presenting candidates to businesses. Areas considered during the hiring process can include professional experience, communication, reliability, role-specific abilities, and the candidate's capacity to work effectively in a remote environment.
Litvin has argued publicly that reliability is one of the most important factors when hiring remote workers. In his discussions of staffing, he has emphasized that a candidate's qualifications have limited value to a business if the worker cannot consistently communicate, attend scheduled work, and complete assigned responsibilities.
He has also described Stellar Staff's vetting process as more extensive than the procedures he encountered while hiring remote workers through other channels. Such statements reflect Litvin's characterization of his company's recruitment approach and should not be interpreted as an independent comparison of all virtual-assistant companies.
In addition to recruiting workers, Stellar Staff provides ongoing support after a placement is made. Its model includes customer-success management intended to help clients address performance or communication issues that arise during a remote worker's placement.
The company's services are designed partly to reduce the administrative workload involved in international remote hiring. Depending on the arrangement, businesses using remote staffing services may be able to reduce some of the time spent sourcing candidates, conducting initial screening, managing payroll arrangements, and replacing workers who leave.
According to Stellar Staff and Litvin's professional materials, the company has helped more than 1,000 United States businesses make remote hires since 2022. This number is a company-reported figure.
Views on remote work
[edit | edit source]Litvin's interest in remote staffing developed after years of participating in internet-based businesses. He has described himself as having experienced several different sides of remote work, including working independently, operating an agency, hiring people for online businesses, and managing a staffing company.
His public commentary about remote hiring frequently focuses on the importance of matching the worker to a clearly defined role. Under this approach, a company first determines the responsibilities, skills, schedule, and expected outcomes associated with a position. Recruitment can then focus on candidates who meet those specific requirements.
This differs from hiring a general-purpose virtual assistant first and deciding what work to assign later.
Litvin has also discussed outsourcing as a growth strategy for businesses. Remote staffing can allow a company to expand its workforce beyond its immediate geographic area and recruit people from international talent markets. Potential benefits can include access to a larger pool of candidates and lower staffing costs, although results depend on the position, location, employment arrangement, management practices, and individual worker.
His work with Stellar Staff has consequently focused not only on recruitment but also on the systems businesses use to manage distributed teams.
Advertising philosophy
[edit | edit source]Despite his increased involvement in staffing, digital advertising remains an important part of Litvin's professional identity.
A recurring topic in his marketing commentary is conversion tracking. Digital advertising platforms can provide large quantities of information about impressions, clicks, leads, and other actions, but Litvin has argued that businesses need reliable tracking systems to determine whether advertising ultimately produces profitable customers.
He has criticized situations in which agencies or businesses make advertising decisions based on incomplete conversion information. In his view, an advertising campaign cannot be optimized effectively when the advertiser does not have sufficient information about which advertisements, audiences, landing pages, or campaigns are producing meaningful results.
This performance-focused perspective developed during his years of managing advertising campaigns, optimizing websites, and operating e-commerce projects.
Litvin has also focused on sales funnels. A paid advertisement may successfully generate a click without generating a customer, meaning that advertising performance can depend on the quality of the landing page, offer, follow-up system, sales process, and other stages between the initial advertisement and a completed transaction.
His work through We Run Your Ads has therefore included both traffic acquisition and conversion optimization.
Entrepreneurship
[edit | edit source]Litvin's career has involved multiple businesses and consulting positions rather than a single professional specialization. His ventures have included digital advertising, e-commerce, creative marketing, professional-service marketing, healthcare-related consulting, and remote staffing.
A common element across these activities has been an emphasis on measurable business growth and operational efficiency. In advertising, this has involved improving the relationship between marketing expenditure and revenue. In staffing, it has involved attempting to reduce the time and administrative burden associated with identifying and managing remote workers.
His transition from technical education into digital marketing also reflects a broader shift in his professional interests. After studying CNC machining, Litvin developed web-development knowledge and then moved into SEO, advertising, conversion optimization, and entrepreneurship.
The progression eventually led from executing marketing work for other businesses to creating agencies and becoming involved in companies offering marketing and staffing services.
Online presence
[edit | edit source]Litvin maintains an online presence through several professional and social-media platforms.
On LinkedIn, he publishes and shares information related to his professional experience, business activities, marketing, and staffing.[1] His profile also provides a timeline of several of his previous employment, consulting, and entrepreneurial roles.
He uses X, formerly Twitter, to discuss entrepreneurship, advertising, remote work, business growth, technology, and related subjects.[2]
Litvin is also active on Instagram under the username @irunyourads, a reference to his advertising background and We Run Your Ads business.[3]
His personal website provides additional information about his business activities and professional background.
Professional interests
[edit | edit source]Litvin's professional interests span several related areas of online business. These include:
- paid digital advertising;
- performance marketing;
- conversion-rate optimization;
- search engine optimization;
- website development;
- sales-funnel optimization;
- e-commerce;
- customer acquisition;
- remote staffing;
- virtual assistants;
- outsourcing;
- distributed-team management;
- entrepreneurship; and
- business growth.
His work connects marketing and staffing through their shared emphasis on business scalability. Advertising systems are intended to help companies acquire customers, while staffing systems are intended to help those companies obtain the workforce needed to serve customers and operate efficiently.
Career timeline
[edit | edit source]Litvin studied CNC machining at ORT Maalot between 2007 and 2012 before transitioning into digital business.
From February 2015 to October 2017, he served as an account manager at Starke Solutions in Key West, Florida, where his responsibilities included SEO, keyword research, website performance, and conversion optimization.[1]
Between November 2017 and May 2019, he worked as a digital marketing consultant for Sullivan Papain Block McGrath & Cannavo P.C. His work there included website development, SEO, paid media, customer acquisition, and the development of digital marketing operations.[1]
Litvin founded We Run Your Ads in January 2018 while continuing his consulting work. The agency became one of his principal entrepreneurial projects and focused on paid advertising and conversion-oriented digital marketing.
During 2018, he also operated an e-commerce project using Shopify and Facebook advertising and completed certifications in web development through freeCodeCamp.
In September 2019, he became a partner at Growhouse Marketing Agency, where he participated in marketing and branding work associated with businesses in the cannabis, hemp, and CBD markets.
From November 2021 to November 2023, Litvin worked as a digital marketing consultant for Swift Medical Solutions.
In August 2022, he and Russell German established Stellar Staff. Litvin became Chief Growth Officer, concentrating on the company's growth and its approach to recruiting remote professionals for businesses.
By 2026, remote staffing had become one of the central areas of Litvin's business activity, alongside his continuing background in digital advertising and performance marketing.
Business approach
[edit | edit source]Across his advertising and staffing ventures, Litvin has emphasized systems intended to reduce inefficiency.
In marketing, this means attempting to establish accurate conversion tracking before making significant campaign decisions. Advertising performance can then be evaluated against measurable business objectives rather than superficial engagement statistics.
In staffing, the equivalent principle involves defining a role before recruiting candidates. The intention is to avoid spending large amounts of time interviewing applicants who do not satisfy the actual requirements of the position.
These two areas also rely heavily on measurement. Advertising requires businesses to monitor acquisition costs and conversion rates, while staffing requires companies to define responsibilities, performance expectations, and outcomes for employees or contractors.
Litvin's career has therefore increasingly centered on building or improving systems that allow businesses to scale operations while maintaining measurable performance.